This usually consists of the following parts: A brief description of the target audience. Examples of qualitative articles from your competitors A description of the article structure + H2 headings with embedded keys A list of main and additional keywordsIn today's digital marketing world, which offers a seemingly endless array of communication options, the current trend revolves primarily around inbound marketing strategies. However, this means that there is now less competition in the outbound sales approach, which is to approach your prospects, rather than waiting for them to come to you.

Outbound sales primarily consist of sending direct messages or emails, as well as making direct phone calls to key members of the prospect's organization. ORGANIZATION IS KEY TO A QUALITY PIPELINE After identifying the general areas you want to target, the next step is to compile a list of pre-qualified prospects Job Function Email Database using the items above. You can track them using a spreadsheet or a real CRM. Ultimately, it doesn't matter what you use, as long as you're able to easily track your prospects and know where they are in the sales process.

FINDING THE RIGHT PERSON The next step is to determine the right person(s) to contact for each of the items on your list. If there is no direct contact, we can attempt to reach them through office administration or the company directory. Sometimes a quick Google search using Boolean operators can be enough to find the right person, whether they have a LinkedIn profile or even their name appears in an article or press release. For example, “ABC COMPANY” AND (CMO OR VP Marketing) is a potential way to find the right person in the company you are targeting. However, we've found that often the best way to get inside information about a company, including who does what, is simply to be bold and polite.